Listen to the Dr.: Seuss and Public Relations

The books of Dr. Seuss seem to inspire an inordinate amount of discussion and, shall we say, derivative works (some less academic than others).


Yet I am no exception: Seuss’ story The Lorax provides the reason and the rhyme for my major in public relations.

For those heinous individuals unfamiliar with the book, Lorax chronicles the tale of a greedy creature named the Once-ler, who begins, for all intents and purposes, destroying the earth in his quest for corporate domination. The Once-ler’s annihilation of all the “Truffula trees” in the valley summons the Lorax, who pleads with the Once-ler to stop the destruction. His words have stayed with me since my six-year-old self first happened upon them:

I am the Lorax

I speak for the trees.

As a public relations professional, I can amplify the voices that would otherwise be
swallowed up by the seething beast of today’s information-communication overload.
Because the truth is that every charity and non-profit needs help in order to help the people for whom they exist. They need promotion and publicity to remind the rest of us of what we should be doing with at least some of our time and money. Think hungry children, refugees, disabled citizens and the homeless man under the bridge.

I’m not sure if I will ultimately choose PR…I have several years to go. But if I do, I won’t be a spin doctor, a manipulative marketing fiend, or even a company pawn intent on increasing profits.

I will speak for the trees.